RISE-N-CRUNCH

Branding Rise N' Crunch — Portable Breakfast Chips for Workers

Problem:
Busy workers often skip breakfast or settle for unhealthy, unsatisfying options because they don't have time for a proper meal. Traditional breakfast foods aren't designed for true on-the-go convenience — they're messy, bulky, or not filling enough to power through a workday.

Solution:
I developed a brand identity for Rise N' Crunch that positions the product as the ultimate grab-and-go breakfast solution. Through clean, energetic packaging design, bold colors, and motivating messaging, I emphasized convenience, nutrition, and energy — exactly what workers need in the morning. The visual style feels fresh and dynamic, making it easy for busy professionals to grab, go, and stay fueled without slowing down.