Floom

Problem:
Mothers are often frustrated with traditional laundry detergents that are filled with harsh chemicals, artificial fragrances, and irritants especially when washing clothes for young children. They want something that’s powerful, safe, eco-friendly, and gentle on sensitive skin, but still effective against tough stains.

Solution:
I created a brand identity for Floom that highlights its science-backed, microbe-based cleaning power in a way that feels natural, trustworthy, and family-friendly. Through soft, clean visuals, soothing color palettes, and nurturing messaging, Floom positions itself as the smarter, safer choice for modern moms. The brand speaks to their desire for a cleaner clean — one that’s effective and safe for the people they care about most.