Floom

Problem:
Mothers are often frustrated with traditional laundry detergents that are filled with harsh chemicals, artificial fragrances, and irritants — especially when washing clothes for young children. They want something that’s powerful, safe, eco-friendly, and gentle on sensitive skin, but still effective against tough stains.

Solution:
I created a brand identity for Floom that highlights its science-backed, microbe-based cleaning power in a way that feels natural, trustworthy, and family-friendly. Through soft, clean visuals, soothing color palettes, and nurturing messaging, Floom positions itself as the smarter, safer choice for modern moms. The brand speaks to their desire for a cleaner clean — one that’s effective and safe for the people they care about most.