UX Design

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Brand Identity

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SQUABBL

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2

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/ About the project

Problem:
Online debates often spiral into toxic arguments, making it difficult for people to practice respectful communication or sharpen their critical thinking skills. Most social platforms prioritize outrage over understanding, leaving users without a space to engage in structured, civil conversations.

Solution:
I designed Squabbl to create a new kind of social experience — one focused on debate, not division. Through clean, intuitive UI, structured debate formats, and community guidelines that reward respectful discourse, Squabbl makes it easy for users to practice arguing thoughtfully and listening actively. The visual identity balances energy and professionalism, encouraging users to challenge ideas — not people — in a safe, empowering space.

/ Credits

Client:

Squabbl

/ Year

2025

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