RISE-N-CRUNCH

Problem:
Busy workers often skip breakfast or settle for unhealthy, unsatisfying options because they don't have time for a proper meal. Traditional breakfast foods aren't designed for true on-the-go convenience — they're messy, bulky, or not filling enough to power through a workday.

Solution:
I developed a brand identity for Rise N' Crunch that positions the product as the ultimate grab-and-go breakfast solution. Through clean, energetic packaging design, bold colors, and motivating messaging, I emphasized convenience, nutrition, and energy exactly what workers need in the morning. The visual style feels fresh and dynamic, making it easy for busy professionals to grab, go, and stay fueled without slowing down.