Blend

Problem Representing the cultural richness of New York City neighborhoods required a design approach that captured authenticity while resonating with a diverse audience. Existing visual interpretations often overlooked the nuances of history, symbolism, and community identity. Solution Through empathy, research, and iteration, a design system was developed that drew on neighborhood histories, cultural symbols, and color meanings. Prototypes were tested and refined through feedback, resulting in visuals that balance authenticity with emotional impact and create stronger connections with audiences.